Sara Konrath

More than 100 global media outlets from the North Korea Times to Mashable covered research by ISR’s Sara Konrath and U-M Communication Studies collaborators Elliot Panek and Yioryos Nardis exploring how social media both reflect and amplify growing levels of narcissism. The research found that young adults and middle-aged adults use different social media for different narcissistic purposes. Among the middle-aged, narcissists posted more frequent status updates on Facebook, while among college-age narcissists, the social media tool of choice was the megaphone of Twitter. “Young people may overevaluate the importance of their own opinions,” Panek said. “Through Twitter, they’re trying to broaden their social circles and broadcast their views about a wide range of topics and issues.” The study was published online this month in Computers in Human Behavior. Funding for the study came in part from The Character Project, sponsored by Wake Forest University via the John Templeton Foundation.