ANN ARBOR, Mich.—Cognitive psychologist Frederick Conrad has been appointed director of the University of Michigan Program in Survey Methodology, based at the U-M Institute for Social Research (ISR). The Program is one of only three in the U.S. to provide graduate-level training in how to conduct scientifically sound polls and surveys. Continue reading
Survey methodology — the analysis of sources of error in surveys, including the bias and variability that affect data quality — has long been a field of study, but typically as an addendum to such concentrations as sociology or statistics.
Six experts associated with the Institute for Social Research (ISR) are looking to heighten survey methodology’s stature as a distinct academic discipline by supporting graduate students focusing on this important area. Continue reading